The recent rise in social media has enabled ecycler (and many other businesses) to get in front of more customers than they ever would have been able to before.
The recognition that social media sites have created for various brands can work offline, as well. Companies can include their twitter handle or facebook page address in traditional marketing campaigns or post it on decals in their brick-and-mortar stores to point customers to their products and services online.
The possibilities for harnessing the power of social media offline are limitless. Ecycler, for example, has labeled all of its recycle bins located at various businesses and restaurants. Also, the front door to ecycler HQ has a social media window decal applied to it; these are available for anyone to attach on their establishment’s windows and doors. Companies could, perhaps, print their social media information on shopping bags, the sides of city buses and on billboards. It’s basically double advertising-– social media engages consumers with brands in the virtual world and points real world customers-–or potential customers-–to their brand online.
The logos and identities of the top social media sites-–including twitter, YouTube and facebook-–are so recognizable to people now, that once they see that a product or service they like has a social media presence, they are more likely to seek that company out online, too. That can lead to more purchases-–and therefore more revenue for your business.
Another fantastic way to let someone really know about your business is adding your QR code to your advertising. This will allow people to scan your offline social media ad with any QR code supported phone and learn more information about your business. Everything they need to know about your business will pop up on their phone.
We recommend Social Media Decals for your windows!
We are all about recycling and being green. Some may call it junk, but it can certainly be reused, recycled or upcycled! With so much upcycling inspiration around here, we thought Pinterest would be a great place to showcase some of our discoveries!
If you’re not familiar with Pinterest, think of it as a place to create virtual inspiration boards. If you see a craft project, a recipe, or anything else that inspires you, you can “pin it” on your Pinterest account to find later (and to show-off to the world!).
We use ecyler’s Pinterest board to bookmark and share awesome, eco-friendly, upcycled stuff that we stumble across. We want to create a pinboard that’s got green crafty inspiration for home decor, clothing and accessories and any other awesome upcycled or revamped craft projects we stumble upon in our travels. We also post some interesting images of recycling of materials from aluminum cans to wine bottle corks.
Want to keep up with the eco-friendly, upcycle action on Pinterest? Follow the ecycler Pinterest board! We’d also love to connect with other green pinners out there. Do you have a Pinterest account? Tell us who you are in the comments!
There are many great options to enable your business across facebook and twitter in what we, ecycler, call second tier social media channels. A couple of obvious examples are YouTube, TwitPic and Flickr. We would also include del.icio.us in this group. One way we’ve found to go beyond the standards is to engage our community with these great services.
One of our favorites is a site called foursquare.com––it is a geo-centric check-in service. It is a friend-finder, a social city guide and a game that challenges users to experience new things, and rewards them for doing so. Foursquare lets users “check in” to a place when they’re there, tell friends where they are and track the history of where they’ve been and who they’ve been there with…
In addition to monitoring the commodities market (aluminum, cardboard, paper) via special websites, we find going to (or calling) our local recycling center for “on-the-ground” reality an important aspect of ecycler.com. If you’re following ecycler on foursquare, you’ll see our occasional check-in to various recycling centers.
We also foursquare any of the green events ecycler attends. For example, in late May we attended an event at St. Pascal School in Chicago to show support of the rally’s mission of raising awareness among students about the importance of recycling. St. Pascal won PepsiCo’s Dream Machine Recycle Rally Dream Green School Makeover contest, a $100,000 prize that it will use to make green improvements at the school including a new energy efficient computer lab powered by solar energy.
Naturally, we check-in to ecycler HQ regularly to update our followers on upcoming site features or to send out random messages.
Follow us on foursquare! We are foursquare.com/ecycler